Google’s Universal Commerce Protocol capabilities expand to main SERP
Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
We analyzed billions of web visits: How AI is reshaping traffic channels
We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.
Google rolls out worldwide agentic restaurant booking via AI Mode
Google made agentic restaurant booking through AI mode globally available. See what it means for you.
Universal Commerce Protocol (UCP): What You Need to Know
Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.
September 2022 Core Update Impact
The month of September 2022 has been one of the most dynamic months in SEO in quite some time.
The May 2022 Core Update: The Initial Impact
To better assess how the May 2022 Core Update behaved, we analyzed the average gain and loss in position that URLs experienced as a result of the changes. How did different industries fare against one another across mobile and desktop combined?
Major 2021 Semrush Updates: New Features to Power Your Marketing
Read about the biggest and best improvements we’ve implemented into our platform this year, and learn how they can be used to move your business forward.
Explaining Google’s November 2021 Core Update
Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.
Deep-Diving Into the Details of Google’s July 2021 Core Update
On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.
Assessing the Aftermath of Google’s June 2021 Core Update
On June 2, Google announced its first core algorithm update for 2021. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones.